Comparison
Where we win, and
where we do not.
The big contact databases are good products. They are built for selling to companies with org charts. We are built for selling to the plumber, the dentist and the restaurant on the high street, and the difference shows up in both directions.
| What matters | Fresh Leads | Apollo | OpenMart |
|---|---|---|---|
| Who it is built for | Local businesses, one town at a time | Companies with org charts, worldwide | Local businesses, AI qualified |
| Coverage outside the United States | Any city worldwide, 250 leads a search | Global | United States only |
| When the phone number was checked | When you open the lead, not when it was scraped | Whenever the record was last built | Whenever the record was last built |
| Their website checked while you wait | 96% of leads, 95% confirmed reachable | Not checked | Partly |
| Confirmed still trading | Yes, before you are charged | Not checked | Not checked |
| Tells you what changed since last month | Yes, and it is scored | No | No |
| Says when the lead was last verified | On every lead | No | No |
| Flags a business that is hiring | Yes, and it is scored | Job postings on larger companies | No |
| Graded against what you personally sell | Yes, five playbooks | Generic firmographics | Fit score |
| Pay only for the leads you open | One credit each, yours permanently | Seat licence | Subscription |
| Named decision makers with job titles | Owner name on 26% of leads, no titles | Hundreds of millions, with titles | Owner contacts, AI sourced |
| Direct dials for named individuals | No | Yes | No |
| Employee count, revenue, funding | Estimated from public signals | Detailed | Some |
| Volume per search | 250, or 500 in a metro we index | Thousands | Hundreds |
| Enterprise and mid market coverage | Local businesses only | Global | Local businesses only |
Our figures are measured on our own results and dated in the open. Theirs describe what each product publishes about itself and will drift as they ship; if we have a column wrong, tell us and we will correct it here.
Do not buy this if
We are the wrong tool
for some jobs.
- You sell to companies with hundreds of staff and need a named VP with a direct dial. Buy a contact database instead; we will not pretend.
- You need tens of thousands of records a year. Above roughly a thousand leads a year, a seat licence is cheaper than a dollar each.
- You want intent data on enterprise accounts. Ours is about small businesses changing their own websites, which is a different thing entirely.
Still the right fit?
Three free credits, no card. Open three leads and call them. That is a faster answer than any comparison table, including this one.